Tips
for Google Adsense
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at Home Resources > Make a Website
Google
Adsense has a great selection text and image ads that range in style
and size. Make money on ads, specifically Google Adsense ads, can
be very easy. There is no designing involved with these ads, they
are all premade, you just have to paste the JavaScript code where
you want them to be on your site. You can easily change the color
scheme of them and give them a custom look to complement your website.
Take
Advantages of Channels
When
you choose a google adsense ad you'll choose the size and color
scheme, you'll be able to save color schemes you like so you can
give them short titles, then you'll have the option of giving the
ad a channel. Take advantages of the channels as they can help you
understand which ads are getting clicked, by including such things
as the color scheme, size and kind of ad, location on which site
in the channel name. With the location you can get as specific as
lower left corner or top center or simply just the name of the page
and site. Since a channel name can not be more than 30 characters
shorten the words down.
EX.
Large Square Text Ad, Blue3 Color Scheme, Lower Left on Cat Toys
Becomes
EX.
Lg Sq Tx Blue3 LL CatToy
What
you decide to include in the channel title will be up to you and
how you express it in the channel name will also be up to you.
Choose
Sizes That Compliment Your Template
When
it comes to choosing the size of ads that you use, ultimately the
best choices will be the ones that fit your templates well. Keep
in mind that google themselves have said that the best performer
are the 336x280 Large Rectangle, the 300x250 Medium Rectangle and
the 160x600 Wide Skyscraper.
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Choose
Color Schemes Based on Background and Placement
You
website will either have a dark or light background and depending
if you are placing the ad within the content or adjacent to it will
determine what you might want to do. Essentially there are three
things that you can do with your content and ads, blend them, have
them compliment one another or have them contrast to one another.
When the background
behind the ad is dark and the ad is with the content all three options,
blend, complement or contrast can work nicely. If the ads are adjacent
to content and the background is dark using the method of contrast
or complement would both work well.
When the background
behind the ad is light and the ad is within the content blending
it works very nicely and if the ad is going to be adjacent to the
content and the background is light then both blending or complementing
work nicely.
Blending
the Ad With Background - make the borders and the background
of the ad the same color as the background on the web page that
the ad is placed on.
Complementing
Ad With Background - The certain color scheme that you
have for your site should match the color scheme of the ad. Use
like colors as the side but make the background and/or borders different
from the direct color that is behind them.
Contrasting
Ad With Background - Working best for websites that have
dark background contrasting consist of choosing colors for your
ad that stand out in the background of your site. Opposite colors
often contrast very well.
Choose
Both Ad Types
There are
essentially three types of ads, text ads, images ads and ads they
may be images ads sometimes and text ads other times. By choosing
image ads, or ads that will sometimes appear as image ads you can
really make your site a bit more colorful and minimize the reading
of the ads that you visitors have to do.
Filter
Ads That are Irrelevant or Unwanted
You'll
will be able to filter out the ads of your choice. If you don't
like a particular company or simply don't feel an ad is relevant
you can choose to not let it be placed on your site. Try and look
at your ads weekly.
Remember
the Key to Traffic is Content
Constantly write
new information and keep your site looking fresh. Every week try
and write a new article for your website. By updating it often your
visitors will feel more trustworthy about the information that you
submit on your site.
Budget the time you
spend working on your site. If you are working on your site with the
intent of placing ads, use the time that you are in the sandbox (a
term referring to time in which you are not high on the search engines)
to prepare your ad placement. There is no point worrying about traffic
if you don't have any ads. Once your ads are all up you can begin
plugging. Plugging is the process in which you often exchange links
with another website, keep in mind that is a good idea to try and
exchange links with sites that have good PR (Google Page Rank, which
you can see with the free Google Toolbar) and try to avoid link farms.
Have
patience. Some
times it can take a while before your site is routinely visited.
Hang in there and look at this time as an opportunity to make it
the best you can, following the suggestions above. A lot of places
offer link exchange. If you place a link to them they will place
a link to you for free. Search: "link to us" "link
exchange" and "submit a site" However keep in mind
that link swapping should be done in moderation, too much can actually
penalize you in the search engines. Check out tips
for making niche sites for more tips on having a website.
Blogs
that You Can Make Money From Ads: Blogger.com
and Squidoo.com
Another
way that you can earn money on your niche website is through affiliate
ads, such as Commission Junction
or LinkShare.com .
You could do a combination of the pay per click ads, earning money
for every ad that is clicked, and affiliates, earning money for
people signing up for things and getting a percentage of a sale.
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